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The Report tab gives you a topline view of your entire study’s findings — informed by your study objectives and background information, and presented in a clean, shareable format. It’s your go-to for a high-level executive summary before diving into the question-by-question depth of the Details tab.

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Key Concepts Explained

Report Tab: Provides topline findings and an executive summary informed by your study objectives and background information. Primarily quantitative-focused and presented at the total level. Also available for export and sharing externally. Executive Summary: An AI-generated overview of your study that distills the most significant findings into a concise, stakeholder-ready format — covering key themes, notable findings, and insights grounded in your research objectives. Topline Findings: High-level takeaways from your study, presented at the total level (not broken out by segment or question). Ideal for an initial read-out to leadership or clients.

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Pro Tips

  • Wait for sufficient data: Generate your first report summary after at least 10–15 interviews are complete. Earlier summaries may miss important themes that emerge from a larger sample.
  • Use the Report tab as a starting point: The executive summary is a powerful first draft. Review it, add your own context and expertise, and customize it for your specific audience.
  • Combine with the Details tab: The Report tab gives you the big picture; the Details tab gives you depth on each question. Use them together for a complete story.
  • Share directly with stakeholders: The report exports cleanly and is formatted for sharing with non-researcher audiences — perfect for executives or clients who want the headline findings.

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Quick Reference

Report Tab sections:
  • Study overview and methodology
  • Topline findings (total level, quantitative-focused)
  • Executive summary of key themes
  • QA information on data quality
  • Export and external sharing option

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Complete Written Guide

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Step 1: Access the Report Tab

  1. Open your completed (or active) study
  2. Navigate to the Analysis tab
  3. Click Report
  4. You’ll see topline findings and an executive summary generated from your study data

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Step 2: Review Topline Findings

The Report tab presents high-level findings at the total level:
  • Study overview: Background on the research, study objectives, and sample profile
  • Topline findings: The most significant quantitative insights from across your study, informed by your research objectives
  • Executive summary: An AI-generated narrative covering the key themes and what they mean
  • QA information: Data quality indicators to help you understand the completeness of the dataset

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Step 3: Verify Key Claims

For every major finding you plan to share:
  1. Note any claims that seem surprising or require validation
  2. Navigate to the Details tab to see the underlying question-by-question data
  3. Click into specific responses in the Responses tab to verify the source quotes
  4. Add your own context or caveats as needed before sharing

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Step 4: Export and Share

  1. Click Export or Share in the Report tab toolbar
  2. Choose your format:
    • PDF for a formatted document ready to share externally
    • Export to document for an editable version
    • Share link to give external stakeholders view-only access without a Listen Labs login
You can regenerate the report at any time as more interviews complete. Each regeneration incorporates the latest interview data and may surface new or updated findings.

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Step 5: Move to the Details Tab for Depth

After reviewing the Report tab’s high-level summary:
  1. Navigate to the Details tab for a question-by-question deep dive
  2. Download the auto-generated PowerPoint deck for immediate stakeholder use
  3. Generate custom reports using a specific prompt to focus on particular themes or objectives
  4. Use the right-hand navigation to explore analysis for each individual question

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Best Practices

Before Sharing:
  • Review the Report tab summary and verify the key claims against underlying data
  • Supplement the AI summary with your own research expertise and domain context
  • Tailor the executive summary framing for your specific audience — executives need different framing than product teams
After Sharing:
  • Be ready to direct stakeholders to specific questions in the Details tab if they want more depth
  • Use the PowerPoint from the Details tab alongside the Report tab summary for a complete presentation package
Anything missing? Let us know at support@listenlabs.ai and we’ll help you out!