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Producing great research involves gathering a mix of both quantitative and qualitative data. Listen offers both of these capabilities, but if you can’t accomplish what you need to in Listen alone then you can combine Listen with Qualtrics. Qualtrics is a research tool geared toward collecting quantitative data via surveys. By integrating Qualtrics with Listen, a single set of participants can respond to both a Qualtrics survey and a Listen interview. Luckily, integrating these two platforms is easy for researchers and participants.

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How It Works

The flow of the study will look like this:
  1. Participants start by filling out a Qualtrics survey.
  2. They are then seamlessly redirected to Listen for an AI interview.
  3. Researchers are then able to analyze both Qualtrics & Listen data across all responses.
Given this structure, we need to tell Qualtrics how to redirect to Listen while preserving participant IDs across platforms.
URL parameters play an important role in this process. For more information on URL Parameters, please check out our article on the subject.
Let’s walk through how you can set this up for your own study:

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Redirecting from Qualtrics to Listen

At the end of the Qualtrics survey, participants need to be redirected to Listen to start their AI interview. Navigate to the “Share” page within your Listen Study. Once there, you can find and copy your Participant Link.

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Step 2: Create Redirect in Qualtrics

Navigate to the survey builder in Qualtrics. Scroll to the bottom and click “End of Survey”. On the left under “Messaging”, click the dropdown and select “Redirect to URL”. Paste your Listen Participant Link, with ?ResponseID=${e://Field/ResponseID} appended at the end. So your final URL should look like: 
https://listenlabs.ai/s/xxx123?ResponseID=${e://Field/ResponseID}
This ensures that the Listen & Qualtrics responses can be matched by Response ID when you’re analyzing your response data.

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Step 3 (Optional): Add URL Parameters to Listen

Adding URL parameters manually means they will show up as their own column on the “Responses” page, which makes it easier to see which participants made it to the Listen interview. Even if you don’t add them, all URL parameters will be captured by Listen and included in the response data, just not as their own columns. Navigate to the “Create” page in Listen, and, switch to the “Config” tab. Add a URL parameter by clicking “Add another URL parameter” and entering the name of the parameter. Add each of the parameters being sent from Qualtrics, such as ResponseID.

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Validate

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Try It Live

You’re all set up! In order to validate that the integration is working, you can go through the Qualtrics survey yourself, including being redirected to Listen at the end. You can then hide your test data via the “Responses” page in Listen to prevent mixing up test data with live data. The Analysis page will update once you get real responses. You should also remove your test data from the Qualtrics survey responses.