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The Details tab in your Analysis section gives you a ready-to-present, question-by-question view of your research findings. Each question in your discussion guide gets its own deep-dive — with AI-generated summaries, quantitative breakdowns, segment comparisons, and video highlights. You can also download editable PowerPoints directly for stakeholder sharing.

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Key Concepts Explained

Details Tab: A question-by-question analysis view with visualized data and key findings. Organized by your discussion guide’s core questions, this is where the bulk of your granular analysis lives. AI-Generated Summary: For each open-ended question, the AI writes a summary of what participants said — synthesizing themes, representative quotes, and notable outliers. Quantitative Analysis: A statistical breakdown of qualitative responses by themes — showing how many participants mentioned each concept or theme. Makes open-ended data feel more measurable. Segment Analysis: Within each question’s AI summary, a comparative section shows how different participant groups (segments) responded differently — with representative quotes per group. Outlier Detection: The AI flags surprising statements that deviate from the main themes and may indicate emerging trends or edge cases worth investigating.

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Pro Tips

  • Download the PowerPoint: The Details tab generates ready-to-present, editable PowerPoints with visualized data. Download these directly for immediate stakeholder sharing.
  • Generate custom reports: Use the prompt feature to generate targeted decks with a specific focus area. Best practice: create multiple targeted decks, then combine the best slides.
  • Navigate by question: Use the right-hand navigation to jump directly to the analysis for each core question from your discussion guide.
  • Set up Segments before running analysis: If you plan to compare groups, define your segments first — the Segment Analysis section will appear automatically within each question’s AI summary.

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Quick Reference

For each question you’ll see:
  • AI-generated summary of what participants said
  • Quantitative theme breakdown (how many participants mentioned each theme)
  • Segment Analysis (how different groups responded)
  • Outlier Detection (surprising or atypical responses)
  • Video Highlights (compilation clips with closed captioning)
PowerPoint export options:
  • Download the default visualized deck
  • Generate a custom report using a specific prompt
  • Combine slides from multiple targeted decks

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Complete Written Guide

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Step 1: Access the Details Tab

  1. Open your completed (or active) study
  2. Navigate to the Analysis tab
  3. Click Details
  4. You’ll see a full deck view of visualized data and key findings

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Step 2: Download the PowerPoint

  1. The Details tab generates a ready-to-present, editable PowerPoint with visualized data
  2. Click Download to export the deck directly
  3. Use it immediately for stakeholder presentations — no reformatting needed
Generate a custom report:
  1. Click the prompt field in the Details tab
  2. Enter a specific focus area (e.g., “focus on pricing concerns and conversion barriers”)
  3. The system generates a targeted deck based on your criteria
  4. Best practice: generate multiple targeted decks, then combine the best slides into a final deliverable

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Step 3: Navigate Question-by-Question

On the right-hand side of the Details tab, you’ll find navigation for each of the core questions from your discussion guide. Click any question to jump to its analysis. Within each question’s view: AI-Generated Summary: A synthesis of what participants said — covering the main themes, how common they were, and representative quotes. Quantitative Analysis: A statistical breakdown of qualitative responses by themes, showing what percentage of participants mentioned each concept. Segment Analysis: If you’ve set up Segments, a Segment Analysis section appears automatically — comparing how different groups responded, with representative quotes per segment. Outlier Detection: The AI flags surprising statements that may indicate emerging trends — useful for surfacing things you might otherwise miss in a large dataset. Video Highlights: Compilation clips with closed captioning showing key participant responses for that question.

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Step 4: Use the Report Tab for Topline Findings

In addition to the Details tab, the Report tab provides:
  • Topline findings informed by your study objectives and background information
  • An executive summary of the overall study
  • Primarily quantitative-focused and presented at the total level
  • Available for export and external sharing
The Report tab is ideal for a high-level overview, while the Details tab is where you go for depth on individual questions.
Both the Report tab and Details tab can be shared externally. Use the export options to generate shareable PDFs or PowerPoints for stakeholders who don’t have Listen Labs access.
Anything missing? Let us know at support@listenlabs.ai and we’ll help you out!